Case Study: Travel Industry

  • Oct 19, 2024

The travel industry is packed full of niche places to introduce promotional products. From places to stay to things to do, if you're part of this industry, there are so many opportunities for branding, but there are a few important things you should consider first to ensure a successful campaign!

 

The Big Boom in Travel

 

The pandemic brought us indoors and created a lasting boom in longing to travel again. Now more than ever, Americans are spending more on travel and experiences to make up for lost time.

 

According to Airlines of America, U.S. airlines operate more than 26,000 flights every day, carrying 2.6 million passengers to/from nearly 80 countries and 61,000 tons of cargo to/from more than 220 countries.

 

First, let's take a look at the types of destinations at the top of traveler's bucket lists:

 

Market Snapshot: Destination Vacation

 

statSource: Expedia

 

Let’s also take a look at why people are traveling in the first place:

stat 3

Source: Expedia

 

And who exactly is doing all of this traveling?  

 

Millennials Are Fueling the Experience Economy 

 

According to Flywire.com, 78% of millennials would choose to spend money on a desirable travel experience or event over consumer goods, making this generation known as the experiential generation! 

 

Working from home also plays a significant role in many travel decisions due to flexible work schedules and PTO allowances.

 

Market Snapshot: The New WFH

 

  • Since the pandemic, 34% of travelers have worked from domestic or international accommodations, such as a hotel or resort.
  • 28% of travelers worked four to six days away from home.
  • 23% worked six to 10 days away from home.
  • 59% say remote work will be a consideration in their future travel plans. 

Source: Flywire

 

Now that you have a good grasp on your audience, specifically where they want to go, their top reasons for wanting to go there, and who they are, let's talk about promotional opportunities!

 

Promo Opportunities

As we said before, the travel industry is full of promotional opportunities! From places to stay to things to do, the possibilities are endless! The key to creating a successful promotional campaign is memorability. Whether you want to make a customer or guest feel special, giveaway a keepsake item, or provide a promotional tool that will increase your brand's awareness, here are our top 3 recommendations to ensure your promo item will be a hit: 

Tip #1: Remember, your target audience has traveled to your destination, which means they have limited space to take home additional items! Small, edible, or easily packable promotional items are best for travelers and are less likely to be left behind when guests return home. Plus, who doesn't love a complimentary refreshment after a long day in transit? 

Tip #2: If you are picking an item you wish for your recipient to take home, be sure to pick something unique to your business or experience. For example, a boutique hotel or spa in a beautiful destination might provide guests with a souvenir promotional item such as a magnet or tote bag featuring imagery showcasing the destination itself. 

Tip #3: If you want to increase brand awareness, choose a useful promo! 77% of consumers say a promo product's usefulness is the number one reason to keep it. Travelers could use promotional items to make their travels easier, from belt bags or luggage tags to sanitizers or power banks, and your logo will get all that extra mileage too!

 

The travel experience is not just about getting from point A to point B but about the journey and the memories made along the way. Let us help you curate the perfect promo for your business to ensure your guests are getting the most out of their experience and you're getting the most out of your promotional campaign. Give us a call today to get started!

 


  • Category: Case Studies
  • Tags: travel, leisure, travel industry, statistics, traveling
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